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Is PPC or SEO Better For Home Service Contractors?

May 10, 2016

Marketing is one of the most significant aspects of any company and it is always intended to increase your publicity. When you are a contractor and you want results online, there are a couple different options, including PPC and SEO. Call the Internet Marketing Palm Beach Pros at Mr. Pipeline to really get a good grip but the below will help you get a good idea.
 
SEO Is Much Different Than PPC 

When you engage SEO services with the Internet Marketing Palm Beach experts at Mr. Pipeline, you will get professional help to optimize your website and its content to achieve the best results possible. Using targeted keywords is always a good idea when you are a home service pro. The main search engines, such as Google and Bing, generally observe how online users communicate or respond to your website. That’s why we keep Google Analytics as well as other metric monitors on all of our sites. SEO is built for companies that plan on being around for quite some time.

On the other side, PPC is all about your initial investment and getting an immediate ROI. You can target your demographic by zip code and really drive your message home quickly. We recommend PPC when you are ready to put the throttle down on generating leads for your business. 

SEO vs. PPC – Which Is Better For Contractors?

Your marketing strategy for long-term online advertising must always comprise a solid SEO game plan. The main benefit offered by SEO efforts is that your good ranking statistically offers you high quality leads from your website. In fact, some users are likely to overlook the paid results completely while surfing the internet or browsing on Google. The Internet Marketing Palm Beach Pros at Mr. Pipeline always suggest to earn your piece of search engine real estate before your competition does. 

PPC is always a great idea for contractors. If you can take new leads and handle new business right away then a professional PPC campaign is for you. With PPC, you can get the chance to promote on Google and Bing, which have a considerable level of traffic. Somewhere in that traffic is usually your perfect demographic or customer. Give Mr. Pipeline a call today for a free contractor marketing quote. For more information visit us.

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